Why do I need a headshot? Whether you are starting a new business, revamping your company's image, or beginning a new marketing campaign, corporate portraits are key to your success. Portland corporate photographer, April Kroenke, knows the importance of professional photographs. Each portrait says something about your company, and April ensures that you're saying all the right things. You only get one chance to make a first impression. Why not make one that people will remember?
What is a great headshot? A great headshot isn't just a photograph taken with expensive equipment; it relies instead on a combination of the lighting, poses, expressions, and compositions that bring out your personality naturally. To look natural, you need to feel comfortable. Only you can bring your personality to the shoot, but a great headshot photographer, like April Kroenke, can spot it, capture it and ensure it comes through in the final product. Throughout your session, April knows how to help you relax, positioning you towards the camera in genuine form, and most importantly what to say to evoke those warm, spontaneous expressions that make our personality shine through the lens. Quality corporate portraits demonstrate to your customers that you go the extra mile, are detail-oriented and care about a professional appearance. Image is truly everything in the marketing world, and that's way you want your marketing and advertising campaigns to stand out.
Brand Matching Both powerful yet simple, headshots fit today's marketing demands and can be used in all areas of your personal branding strategy. And with the growing participation of online consumers and potential clients, your headshots allows people to connect a face with a virtual identity. Headshots should look and feel timeless like all strong trademarks, but keep in mind styles change, so we encourage you to update your headshot every year or two so your shot stays consistent with your product.
Social Media and other uses of head shots Take the time to let April capture you in your finest light so you can put your best face forward in the impactful world of internet communication. Use your headshot to build visibility of your logo and connect with potential clients and networks through professional and social media sites, such as LinkedIn, Twitter, Google+, your Blog avatar, forum and account profiles, and anywhere you have a presence online. From the signature of your email to your online profile shot, a professionally-taken headshot shows people you care about the details and your personal appearance, direct reflections of how you handle your business.
How do I prepare for my headshot session? The camera pulls out what you're feeling, so come prepared feeling your best. Get plenty of sleep the night before, eat light and healthy the day of the shoot and, gentlemen, don't forget to shave. Consider hiring a professional makeup artist or hair stylist, but don't switch up your normal hygiene regime just before the shoot as new skin cleansing or hair care products could bring about un expected results.
What do I wear for my headshot session? Keep your style simple. Light to medium-dark colors are generally more flattering than dark green, black or navy. Avoid all-white and busy patterns that distract from your face. As implied in it's name, headshot consists of your head and upper shoulders, so choose something that falls well on your collarbone and flatters your neckline. Most importantly, remember to relax and bring your smile.
Outdoor & Creative Sessions With a desire to stand out and make a statement, many clients opt for our more creative or in-the-field headshot sessions. Without sacrificing the power of a simple background, we find environment that best complements you; that is, whatever makes you feel relaxed, confident and free to be you. From musicians, private instructors and writers to models, artists and personal chefs, our goal at April Kroenke Photography is to capture the essence of you so you can keep doing what you love most.
Traditional Indoor & Corporate Sessions Traditional headshots are most commonly used for corporate catalogs, brochures, and advertising collateral, company publications, press releases, annual reports, marketing materials, articles and "Our Team" and "About Us" sections on company websites. With our Portland/Vancouver indoor setting features a simple-lighting setup for the most flattering shot of you that highlights your aptitude, intellect and professionalism.
FEATURED CLIENT ... GEORGIA PEA DESIGNS
This branding session included head-shots, product displays, and brand in motion.